December 2 – LaLiga has partnered with mobile technology company Mondia group to launch a subscription-based mobile focussed platform offering exclusive content and experiences. Called LaLiga Xtra, the content service will launch “in the coming months”.
November 2 – Premier League clubs are under increasing pressure to scrap pay-per-view fixtures during the upcoming second Covid-19 lockdown across England.
October 29 – Inter Milan have partnered with StarCasinò.sport who become the club’s official Infotainment Partner.
October 21 – LaLiga has become the first European sports league to open an official account on the Twitch streaming platform.
October 5 – LaLiga’s Valencia have taken a deeper step into the digital world with a two-year partnership agreement with Canadian augmented reality specialists ImagineAR.
September 24 – IQONIQ has become the official fan engagement platform for all beach soccer competitions in an agreement signed with governing body Beach Soccer World Wide.
August 4 – Inter Milan are boosting fan engagement activities via two new initiatives: a partnership with video gamemaker EA Sports for its FIFA game and a new WeChat virtual community for its Chinese fans.
February 27 – For a partnership between two of the biggest companies and football clubs on the planet, details of the new deal between Bayern Munich and Google are pretty thin.
February 21 – Sports News Television, SNTV, have struck a deal to manage the J League’s new international YouTube channel.
February 3 – Spanish giant FC Barcelona is revamping its digital platforms which it sees as an under-exploited revenue stream. A new digital plan will see the launch of an OTT service and wider integration of digital technologies from e-commerce to ticket sales and integration with its new global membership programme ‘Culers’.
January 15 – The investor rush to secure positions in technology companies and applications that are changing the football business, and the broadcast business in particular, has seen another investment in a streaming service.
December 16 – Japanese eFootball gamemaker Konami has added LaLiga’s RCD Mallorca to partner clubs. Mallorca will feature in the 2020 edition of the game.
December 13 – Digital sport consultancy Seven League has released its 2020 Digital Trends for Sport report, and for anyone on the business side of sport grappling with their own digital strategy it is a focussing read.
November 11 – China-based football social networking and media app Dongqiudi has added Watford to a partner list that includes Manchester City and Crystal Palace, becoming the club’s official media partner in China.
September 25 – Germany’s Bundesliga has tested the first applications of its 5G mobile stadia plan with Vodafone at Vfl Wolfsburg’s Volkswagen Arena as part of a live demonstration for their home game against TSG 1899 Hoffenheim.