Shirt found in South Sudan becomes AC Milan’s first NFT in a charity initiative
April 8 – Italian giants AC Milan have launched their first official NFT, a 3D NFT of a Rossoneri jersey found in South Sudan.
Digital platforms
Bundesliga greenlights Supponor’s virtual ad technology for league-wide use
April 8 – Virtual advertising specialist Supponor has been given German league-wide approval to supply software-based virtual advertising, via its Supponor AIR solution, from the Deutsche Fußball Liga (DFL).
Messi signs with Socios.com to promote Fan Tokens
March 30 – Argentina and Paris Saint-Germain star Lionel Messi has agreed a three-year deal to promote digital fan token company Socios.com. Reports say Messi will earn $20 million from the endorsement.
Monaco agree agency deal with Capital Block as it explore NFT opportunity
March 29 – Ligue 1 club AS Monaco has agreed a partnership with NFT consultancy Capital Block who will become the become the official NFT agency of AS Monaco.
Liverpool to launch first NFT drop of illustrated player images
March 25 – Premier League Liverpool have launched their first NFTs, a collection of illustrations of 24 Liverpool men’s team players based on their individual likenesses and superhero characteristics.
Liverpool link with Wasabi for hot cloud storage and big data push
February 24 – Premier League Liverpool are partnering with Wasabi Technologies who are becoming the club’s Official Cloud Storage Partner.
DC United break new crypto ground with XDC Network shirt sponsorship
February 23 – MLS side have unveiled blockchain business XDC Network as the club’s new shirt sponsor in a three-year partnership.
Botafogo go crypto with Bitci fan tokens and NFT option
February 11 – Botafogo have signed a sponsorship agreement with Turkish blockchain platform Bitci, becoming the latest Brazilian club to enter the fan-token market.
Man Utd take first major crypto steps with Tezos blockchain
February 11 – Manchester United has entered the cryptocurrency and blockchain world for the forst time with a partnership with Swiss-based Tezos who will have their logo on the men’s and women’s training kits.
European Leagues slams EU for new laws failure to protect against digital piracy
February 3 – The European Leagues association has condemned the European Parliament for what it says is a failure to enact new law that would protect the sport from digital piracy, the biggest single threat to its members’ revenues.
FIFA bats second to cricket’s ICC as most-followed international federation on social media
January 27 – FIFA may rule football but it doesn’t rule sports on social media, cricket does. A new ranking puts the world governing body of the world’s game over 38 million followers behind the smaller ball game.
Premier League and UEFA look into IP issues around John Terry’s NFT promotion
January 27 – The Premier League and European governing body UEFA are taking legal advice as Chelsea look into NFTs promoted by John Terry.
Serie A rolls out limited edition Supercoppa NFTs
January 19 – Just a week after the playing of the Supercoppa Frecciarossa between Inter and Juventus, Serie A have launched their latest limited edition NFT collection on Crypto.com.
AS Monaco to release first batch of $ASM Fan Tokens today, priced €2
January 18 – AS Monaco launches its $ASM Fan Token on the Socios.com app today (January 18), priced €2 per token.
LaLiga opens Amazon store with 1,600 items and plan to add more clubs and territories
December 30 – LaLiga has become the first league to open a store on Amazon, selling merchandise from 13 of its clubs.